WeWork,the American shared-office provider that is one of the world’s most valuable start-ups, filed a lawsuit in New York against UrWork for trademark infringement in a federal court on Tuesday.
It accused the rival of infringing on its trademarks, saying it copied parts of its name and logo. WeWork also demanded that the company stop a planned launch in Manhattan’s Financial District later this year, where WeWork dominates the co-working space market.
Founded in 2015, UrWork is backed by Sequoia Capital China and Alibaba-affiliate Ant Financial, and was recently valued at $1.3 billion after a merger with its domestic rival, New Space.
WeWork, which was valued at about $20bn in July after its latest funding round, is seeking to block UrWork from using or registering a trademark use it's company name in the US, arguing the name is “deceptively similar” to WeWork’s and will confuse clients into believing the two are affiliated.