New Zealand Cafe Wants Coca-Cola to Help Them Rebrand

The owners of a Wellington cafe in search of a new brand are working to narrow down ideas from the public after they were forced by Coca-Cola to change the brand of their cafe.


Innocent Foods cafe owners Claire Rientjes, 21, and her partner Egemen Yeter, 25 were left dumbfounded when the global beverage giant, which owns the trademark for "innocent" due to a series of drinks it sells in the UK named Innocent, and has aksed Innocent Foods to change their brand before the deadline November 16.
Willis St cafe opened four months ago and then began to produce cold-pressed juice under the Innocent brand, but it has had to stop the branding from its bottles.                                              

Egemen Yeter and Claire Rientjes indicate that it is estimated to cost them NZ$7,000 ($4,790) after forking out about NZ$40,000 on the initial business plan.According to Mr Yeter, they want to seek help from Coca-Cola to rebrand, although he did not clarify what he would like from the drinks giant. "They need to cooperate with us so we can change our website name and have an online presence as well" he said.                  

As the internet shows, Coca-Cola's subsidiary, named Fresh Trading, owns the brand ‘Innocent’ in New Zealand with the registration number 1,330,849 in classes 32 (smoothies), 29 (dairy products), and 30 (cereals and biscuits).